Natalie Rose Vella, a professional makeup artist with 15+ years of experience under her belt has established herself as not only a master of natural, radiant beauty but an expert educator who approaches her work in a logical and realistic manner. Previously working on a diverse range of beauty projects has given Natalie a well-rounded level of expertise.

"I was lucky enough to be raised in beauty; my Mum was a makeup artist, I’ve always been immersed in it. I’ve always known I’ve wanted to be in the arts and my medium just happens to be makeup.

 I love beauty. I have always done. There is a famous quote from Valentino, “I love beauty, it’s not my fault”. And that quote has always stuck with me, I just love aesthetics.

When you see something beautiful, a beautiful flower or a beautiful sunset, it’s visual endorphins. And I see that in makeup, beauty and fashion. And so that’s always captivated me.

I want to create something that feels personalised with IYKO Professional. I initially made this bag just for me, as I was looking for something very specific that wasn't yet on the market (If you know me you know I am VERY particular about the little details!) but what this turned into was something I feel proud to share with our community, this ones for the creators, the artists, for all the times you've felt like an after thought as a professional; This bag is for you. I hope with this bag I really speak your language, more importantly, make your job, a job we all live and breath, that little bit more enjoyable.

My love letter to you & my biggest achievement to date, All love, Natalie xxx"